Moving into a new home is the ultimate fresh start, and it’s no surprise spring kicks off peak moving season. Often defined as Memorial Day through Labor Day, with July and August as the busiest months, this is when movement is at its highest. It’s a season of renewal, and for new homeowners, outdoor spaces quickly become a priority.
Their lawns need care, and they want their landscaping to match their style as much as their home does. And for today’s homeowner curb appeal really matters.
That makes new movers one of the most valuable audiences for landscaping businesses.
Why New Movers Are High-Value Customers for Landscapers
New movers are working through their mile long to do list, making decisions left and right, and they haven’t formed brand loyalty yet.
They’re open to suggestions and often the first landscaper to connect with them becomes the one they trust.
Instead of waiting for homeowners to find you, show up early and become their go-to from day one.
How to Reach New Movers Early
Welcome Wagon helps landscapers connect with new movers during their first weeks in a new home.
You’ll become a part of the curated welcome experience; you’re introduced early-on, in a way that feels local, helpful, and genuine.
Through Welcome Wagon, your business can:
- Reach verified new movers within 1–14 days of move-in
- Show up in the mailbox with targeted direct mail
- Reinforce your message through digital touchpoints
- Align your brand with a trusted, established welcome program
Turning New Movers into Long-Term Customers
New movers aren’t just a one-time opportunity. They’re actively building new routines, and the choices they make early tend to stick.
For landscaping businesses, that matters. Lawn care isn’t a one-and-done decision. It’s ongoing, seasonal, and often becomes part of a homeowner’s regular routine.
When you connect with new homeowners early through Welcome Wagon, you’re not just introducing your business, you’re setting the foundation for:
- Recurring lawn care and seasonal services
- Future upgrades like irrigation, design, or outdoor projects
- Long-term customer relationships that grow over time
Because when you’re the first landscaper they hire, you’re often the one they keep.
Marketing Solutions for Landscaping Companies
To discover how your business can build meaningful connections with these new families, call us at (800) 77-WELCOME or visit us online at www.welcomewagongift.com.
We specialize in New Mover Marketing Solutions for Landscapers and can introduce your business to new movers across the country.
