Attracting and retaining high-value patients is a challenge for many premium dental practices. For one dentist group, reaching the right audience meant developing a strategic marketing approach tailored specifically to new movers; those who had recently relocated and were actively seeking trusted local services.
The Challenge: Reaching New Movers and High-Value Clients
Like many practices, this dental group struggled to connect with new movers in their area and turn them into loyal, long-term patients. Traditional marketing wasn’t bringing in the quality leads they wanted, and they knew that simply promoting their premium offerings wouldn’t cut it. They needed a more thoughtful strategy that spoke directly to this audience.
The Solution: A Multi-Touch Campaign
Working closely with Welcome Wagon, the dentist group implemented a multi-faceted campaign that engaged new movers at just the right moments – when families were settling in and making important choices about new providers.
- New mover emails
- The New Mover Gift Book
- A follow-Up booklet
- Strategic distribution lists
The Results: Consistent Growth with High Lifetime Value
The results spoke for themselves. Month after month, the group welcomed 2–3 new high-value patients, each worth around $10,000 in lifetime value.
Ready to Grow Your Business?
If you’re interested in learning how targeted marketing campaigns can drive high-value patient acquisition for your practice or business, contact Welcome Wagon today.
800-779-3526
hello@welcomewagongift.com
Check out our case studies: Case Studies – Welcome Wagon
For further ideas and marketing solutions for your business, contact Welcome Wagon!
Founded in 1928 to welcome new movers to their community, Welcome Wagon is committed to connecting HVAC companies with new homeowners through online and offline channels.
Check out our case studies: Case Studies – Welcome Wagon
